25 Jan 2016

Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold for the researchers? Researchers of the new approaches are expected to truly understand how to design, analyz...

31 Aug 2015

As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one company. Most definitely with many sheets of paper (questionnaires) flying on the streets in search of respondents (quantitative research) and some cassettes ...

11 Aug 2014

In one of our previous articles, we talked about the Millennial and the Centennial; the generation after Generation X. Generation X is the group of people born between the mid 1960’s and the early 1980’s after the Baby Boomers. Generation X were groomed by different world events such as the fall of the Berlin Wall, The Vietnam War, the Cold War, the Thatcher-era government in the UK, the...

11 Aug 2014

Africa’s economies give optimists as well as pessimists plenty of statistical ammunition to support their narratives of the future, both for the continent and globally. The hope that Africa will emerge a strong competitor in the 21st century similar to the East Asian Tigers (Hong Kong, Singapore, South Korea, and Taiwan) in the second half of the 20th century is fast becoming true.  Acro...