The phrases “work from home”, “remote working”, “distributed team”, “virtual working”, “working online”, “ digital nomad” etc. have become trendy both on the internet and in daily communication among professional folks. #workfromhome Although remote working is said to be productive, apt for this crucial time, and a part of...
With the ongoing saga about rape in Nigeria, STREAM Insight found it necessary to understand THE PERCEPTIONS OF YOUNG NIGERIANS ABOUT RAPE. Here are actionable insights from the study conducted using STREAM Insight Panel. ...
Generally, coronavirus (COVID-19) outbreak has already caused considerable human suffering and major economic disruption to the globe and this includes recent sharp reaction in financial markets to the spread of the coronavirus in late February; which has succeeded in increasing the persisting financial vulnerabilities...
STREAM Insight conducted a survey among Nigerians on their experience during COVID-19 and expectations after the crisis. Here are actionable insights from our findings. ...
What is Panic Buying? Panic buying is a rapid upsurge in the buying reaction (especially volume) of consumers to a certain product. This reaction is often prompted by a sudden fear or an emergency situation and usually survivalist in nature. Panic buying is a form of...
In a bid to estimate the potential market for products and services, businesses often conduct market research to access one key objective; consumers’ willingness and ability to pay for a product 0r service. This is one of the fundamental tenets of market research as it unearths valuable insight for...
How often have we as individuals wondered how we are perceived by people around us starting from our appearance, associations, lifestyle, habit and others. What factors come to play that determines how we dress, where we hangout, what we do, how we react to situations...
Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold...
As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one company. Most definitely with many sheets...
Various names have been used to describe the different generations as the years run by in the world to better understand what their composition is and what makes them tick. Millennial and Centennials amongst other names for different generation has come to be used frequently...