Brand Tracking

As an agency committed to you, we help track your brand to reveal its trend performance over time. This we do by employing cutting edge brand equity research models and quantitative marketing research tools. Summarily, brand tracking helps:

  • Track the components of brand equity as compared to benchmark and competitive brands.
  • Explore decision options available relating to branding by assessing the depth of brand strength of the current corporate or product brands. A brand name or product line naming change, for example, may provide an opportunity for improved sales.
  • Assess brand equity power in terms of product or business line extensions using an existing brand or a brand naming variation of the existing brand.