Consumer Usage & Attitudes Studies

At STREAM Insight, with the use of Usage and Attitude surveys (U&A), we help you take stock of your market and give you an opportunity to thoroughly review your product or service within its marketplace so you can understand its appeal, strengths, weaknesses and gaps. We also provide insights regarding brand perception and help you evaluate how well your product is known within the market. At STREAM Insight, we help to:

  • Understand the general usage habits and attitudes of the consumers towards the products / services
  • Provide information about the positioning of the brand among other competitor brands to have an overall idea of the market
  • Develop marketing strategies
  • Administer SWOT analyses to discover a new opportunity, gaps or unfulfilled need in a market
  • Gather consumer insights through quantitative and qualitative methodologies