Brand Health Check

As an agency committed to you, we help track your brand to reveal its trend performance over time. This we do by employing cutting-edge brand equity research models and quantitative marketing research tools. Summarily, brand tracking helps:

• Track the components of brand equity as compared to benchmark and competitive brands.
• Explore decision options available relating to branding by assessing the depth of brand strength of the current corporate or product brands. A brand name or product line naming change, for example, may provide an opportunity for improved sales.
• Assess brand equity power in terms of product or business line extensions using an existing brand or a brand naming variation of the existing brand.