Market Reserch

Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold...

In one of our previous articles, we talked about the Millennial and the Centennial; the generation after Generation X. Generation X is the group of people born between the mid 1960’s and the early 1980’s after the Baby Boomers. Generation X were groomed by different...