Our Research Methods

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QUANTITATIVE

  • Mobile Data Collection techniques
  • Pen and Paper Interviews (PAPI) – In-home/in-hall
  • Computer Aided Personal Interviews (CATI) – in-home/in-hall
  • Computer Aided Telephone Interviews (CATI)
  • Online Surveys
  • Mystery Shopping

QUALITATIVE

  • Key Informant Interviews (KIIs)
  • In-depth Interview (IDIs)
  • Focus Group Discussions (FGDs) – Dyads, Triads and Standard FGDs.
  • In-depth Web Interviews
  • Ethnography