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In a bid to estimate the potential market for products and services, businesses often conduct market research to access one key objective; consumers’ willingness and ability to pay for a product 0r service. This is one of the fundamental tenets of market research as it unearths valuable insight for...

Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold...