In the consumer market of today, divergent thoughts pop up in the consumers’ mindsets in their product choices; local brands or global brands. While a segment of the market gravitates towards local brands, another fragment is drawn to global brands, making a clear dichotomy of...
The phrases “work from home”, “remote working”, “distributed team”, “virtual working”, “working online”, “ digital nomad” etc. have become trendy both on the internet and in daily communication among professional folks. #workfromhome Although remote working is said to be productive, apt for this crucial time, and a part of...
With the ongoing saga about rape in Nigeria, STREAM Insight found it necessary to understand THE PERCEPTIONS OF YOUNG NIGERIANS ABOUT RAPE. Here are actionable insights from the study conducted using STREAM Insight Panel. ...
Generally, coronavirus (COVID-19) outbreak has already caused considerable human suffering and major economic disruption to the globe and this includes recent sharp reaction in financial markets to the spread of the coronavirus in late February; which has succeeded in increasing the persisting financial vulnerabilities...
STREAM Insight conducted a survey among Nigerians on their experience during COVID-19 and expectations after the crisis. Here are actionable insights from our findings. ...
What is Panic Buying? Panic buying is a rapid upsurge in the buying reaction (especially volume) of consumers to a certain product. This reaction is often prompted by a sudden fear or an emergency situation and usually survivalist in nature. Panic buying is a form of...