Month: November 2019

Eradicating Hunger in Nigeria by 2030: How Realistic?

The cliché that Nigeria is the giant of Africa could leave one with many questionable thoughts. Unless our hunger status unequivocally confers on us such a powerful statement, we can be said to be many miles from being a giant economy. Poverty is real, so is hunger. According to African Futures Project estimates, using the […]
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5 Tactical Approaches to Drive Brand Differentiation

Consumers like to associate with unique and popular brands. Therefore, to win the minds of present-day hyper-informed consumers, one must build a very strong brand. Brand differentiation ensures your brand is distinct in an environment of clustered brands. How can you have a unique brand, without brand differentiation strategy? The answer is obvious! Today’s leading […]
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