market research

  • Home
  • Tag: market research

5 Tactical Approaches to Drive Brand Differentiation

Consumers like to associate with unique and popular brands. Therefore, to win the minds of present-day hyper-informed consumers, one must build a very strong brand. Brand differentiation ensures your brand is distinct in an environment of clustered brands. How can you have a unique brand, without brand differentiation strategy? The answer is obvious! Today’s leading […]
Read More

The New Face of Market Research

Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold for the researchers? Researchers of the new approaches are expected […]
Read More

Once upon a time in Market Research…

As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one company. Most definitely with many sheets of paper (questionnaires) flying on the streets in search […]
Read More