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From Lagos to Africa: The 15 Years Journey of STREAM Insight in Social and Market Research across Africa

This year marks 15 years of STREAM Insight, a pan-African research and consulting firm founded by Dr. Adewale Opawale. From humble beginnings in Nigeria, the company has grown into a trusted name across multiple African countries, serving clients in development, health, consumer goods, and governance.

“STREAM Insight was born out of a deep passion for evidence-based development and decision-making. In 2010, we saw a significant gap in how data was being used… We believed that if we could build a firm rooted in contextual intelligence and integrity, we could bridge that gap and help clients make smarter decisions.”

Key Milestones

  • 2012: First nationwide social impact study opened doors to development partners.
  • 2014: Expanded to Ghana; later that year received the African Quality Service Award.
  • 2017: Presence in over 10 African countries.
  • 2020: Launched a digital data platform during COVID-19, ensuring resilience.

“People don’t live in compartments—they buy products, vote, raise families, and access healthcare. We combine social depth with market pragmatism. What sets us apart is our ability to navigate both village halls and boardrooms.”

Click to read the full interview on Business Day here

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