Consumers

August 25, 2015
By admin
Consumers

The Heartbeat of the Digital Generation; Millennial and Centennials

Various names have been used to describe the different generations as the years run by in the world to better understand what their composition is and what makes them tick. Millennial and Centennials amongst other names for different generation has come to be used frequently lately because of their position in the global village today. […]

August 11, 2014
By admin
Consumers, Market Reserch

Generation X

In one of our previous articles, we talked about the Millennial and the Centennial; the generation after Generation X. Generation X is the group of people born between the mid 1960’s and the early 1980’s after the Baby Boomers. Generation X were groomed by different world events such as the fall of the Berlin Wall, […]