admin

February 3, 2020
By admin
Uncategorized

Consumer Sentiment:

In a bid to estimate the potential market for products and services, businesses often conduct market research to access one key objective; consumers’ willingness and ability to pay for a product 0r service. This is one of the fundamental tenets of market research as it unearths valuable insight for business and enterprise in developing strategy […]

March 13, 2017
By admin
Brand Awareness

The Extra-Ordinary Brand That You Just Can Not Resist!

How often have we as individuals wondered how we are perceived by people around us starting from our appearance, associations, lifestyle, habit and others. What factors come to play that determines how we dress, where we hangout, what we do, how we react to situations and many more? Now, let us talk business. How do […]

January 25, 2016
By admin
Market Reserch

The New Face of Market Research

Many researchers have been somewhat reluctant to switch from the traditional research despite understanding that the new approaches may be more efficient and better. Though we are gradually seeing the smooth slide from long surveys to short and quick surveys but what does is hold for the researchers? Researchers of the new approaches are expected […]

August 31, 2015
By admin
Market Reserch

Once upon a time in Market Research…

As an offshoot of the advertising boom of the Golden Age of radio, market research began to be conceptualized… Once upon a time, when market research was new in Nigeria; when only one bureau offered research services to only one company. Most definitely with many sheets of paper (questionnaires) flying on the streets in search […]

August 25, 2015
By admin
Consumers

The Heartbeat of the Digital Generation; Millennial and Centennials

Various names have been used to describe the different generations as the years run by in the world to better understand what their composition is and what makes them tick. Millennial and Centennials amongst other names for different generation has come to be used frequently lately because of their position in the global village today. […]

August 11, 2014
By admin
Consumers, Market Reserch

Generation X

In one of our previous articles, we talked about the Millennial and the Centennial; the generation after Generation X. Generation X is the group of people born between the mid 1960’s and the early 1980’s after the Baby Boomers. Generation X were groomed by different world events such as the fall of the Berlin Wall, […]

August 11, 2014
By admin
Market Reserch

STREAM Insight Comments on the Nigerian Consumer Market in the New York Times

Africa’s economies give optimists as well as pessimists plenty of statistical ammunition to support their narratives of the future, both for the continent and globally. The hope that Africa will emerge a strong competitor in the 21st century similar to the East Asian Tigers (Hong Kong, Singapore, South Korea, and Taiwan) in the second half of […]